Yet another factor caused by globalization and generating mutations in the traits required from a manager is that of an intensifying competition. In order to respond to this threat, the contemporaneous leader has to meet the following criteria: He must stand on a high moral ground and he must be able to implement the principles of ethics in any given situation

He must be able to present the facts in a means that creates advantages for his organization and discourages the competition

He must be able to recognize the company's strengths and weaknesses as well as the environments' opportunities and threats and capitalize on the strengths and opportunities, while also minimizing the negative impact of the threats and weaknesses

He must be determined and objective and he must be able to territorially expand his company in order to benefit from the comparative advantages of other global regions and, in this, overcome the competition (Chowdhury, 2003)

Aside the sets of traits imposed by the three major changes within the business society -- the growing roles of the customer base and that of the human resource, combined with the intensifying forces of competition -- the modern day manager must also meet the following criteria:

He must be able to understand the changing features of the contemporaneous environment and as such implement change management within the organization. "A change leader sees change as opportunity....

A change leader looks for change, knows how to find the right changes and knows how to make them effective both outside the organization and inside it" (Drucker, 2007)
More than ever, he must be a visionary (Landy and Conte, 2009), with an increased ability to set the course of the company in the long-term and then develop strategies to attain the envisioned status, within the given resource limitations

Aside his field of operations, such as economic, political, medical and so on, the manager must also be trained within another field -- the technological one. Most leadership applications run on high technology platforms, which generate the need for the leader to not only understand and be able to work with them, but also to promote technology as a the most adequate means of organizational innovation